Please see below information with regard to privacy and GDPR.

Please note: As below ‘PeteforMayor’ is the name of our campaign to elect Pete Lowe as Labour Candidate and the first Labour Mayor of the West Midlands.

Get in Touch

If you have any questions about Data Processing by PeteforMayor please contact our Data Protection officer via our campaign address at or by writing to the Data Protection Officer at:

33 Aurora Gardens, Stourbridge, DY8 4DZ

Privacy Policy

Data Collection and use

PeteforMayor collects, processes and retains data for use in political campaigning and associated activities. PeteforMayor also retains and processes data that is necessary for the administration of its own internal membership and supporter lists. PeteforMayor takes its responsibilities in relation to data protection very seriously, and we are committed to placing the rights of individuals at the centre of how we collect, hold and process personal information.

As a Political Candidate running for elected office, the campaign for PeteforMayor has a fundamental role in engaging with voters as part of the democratic process. Data protection law recognises that it is in the public interest for political campaigns to collect and process personal information, including about political opinions in order to fulfil this important role.

We collect data in a number of circumstances, such as when:

  • You complete a form on this website, or if you fill out a form delivered by a PeteforMayor representative
  • You have a conversation on the doorstep or over the phone with a PeteforMayor representative about your views
  • You interact with us online, including on social media channels such as Facebook or Twitter
  • You joined our campaign as a supporter or to donate or sign up to volunteer for us.

PeteforMayor may also collect and analyse a range of other information about you and the area in which you live, including the electoral register, publicly available data such as census information and election results, estimates and segmentations of personal information, information about whether our efforts to contact you in person or over the telephone have been successful, and survey data which you may have directly provided to us or a third party.

We analyse and use the data we collect in a variety of ways, and also combine them (sometimes referred to as “profiling”), in order to:

  • Contact you to canvass your political support and ascertain your voting intentions
  • Manage our campaign and supporter database
  • Communicate with you about our policies, campaigns, events and opportunities to get involved with our campaign
  • Understand what issues are most likely to be relevant to each elector and each area, both inside and outside the Labour Party.
  • Decide to whom we should send our campaign materials and messages,
  • Choose which messages and content we put on the materials we send to you, or show you on social media,
  • Ensure that donations you make to our campaign are lawful,
  • Allow us to estimate which way you might vote in both internal and external elections and referendums, and how likely you are to vote at all.
  • Help us understand in which areas, at which times of day, and with which people we should focus our campaigning efforts, and
  • Inform the development of our policy position for future elections and referendums at every level.

There are statutory rights to some of this information as a political candidate in Britain by virtue of regulations made under the Representation of the People Acts, the Political Parties Elections and Referendums Act, and connected legislation. The data we hold to which we do not have a statutory entitlement is either data which is made available for use in a way that permits its use by political parties (for example census data, national land registry data, local election results, or data released through a Parliamentary Question or Freedom of Information [FOI] request where the data released in response to that question or request is not restricted from such reuse), or is provided through commercial agreements with suppliers who make such information available for resale to a range of customers.

Where we have obtained data commercially, our suppliers will either have obtained consent from individuals that their data may be made available for resale, including to political parties, or will have one or more other lawful bases for processing it, such as legitimate interest.

When you join the campaign as a registered supporter, we will collect, hold and process personal information in order to service the contract that you enter into with the campaign in such circumstances.

On some occasions, such as when you sign up to receive emails from us or agree to volunteer for the party, we will collect, hold and process personal information on the basis of your explicit consent. You can withdraw this consent at any time. Please see section on “Your information rights” for more details.

In all cases we will be clear and transparent about how we use your personal information, only use it for the purposes for which it has been obtained and ensure that appropriate safeguards are in place to maintain its security.

You have a number of rights in relation to your personal information. Further detail is available in the “Your Information Rights” section of this policy.

Site registration and emails from PeteforMayor

When you register onto the site or subscribe to our emails, we may ask you for contact information (such as your name and e-mail address), geographic information (such as your postcode and constituency), other details about you and your interests with your explicit consent. This is used to help us provide you with information from PeteforMayor to match your interests. We may also use it to alert you to campaigns you may be interested in and events happening in your area.

Donating to the Campaign

The information we ask for is used to process your donation and, if you donate more than £500, to check that you are on the electoral register which is a legal requirement under the Political Parties, Elections and Referendums Act 2000. If you donate more than £1,500 to any one of our accounting units or more than £7,500 across our accounting units in the course of a calendar year, your name and the amount of your donation will be reported to the Electoral Commission for publication on their public register of donations to the campaign. Donation information will be stored in our supporter database and used to keep you informed of news, campaign and other opportunities to support the ongoing campaign.

Who we share your information with

We will never sell or share your personal information with other organisations for their direct marketing purposes without your explicit consent. We may share your data with third parties to perform services on your behalf and to help promote the PeteforMayor by serving you advertisements and content online about Pete Lowe, campaigns and policies we think you might be interested in.

Occasionally, in order to complete your request as outlined above, we may need to transfer personal information you submit to us to countries or jurisdictions outside the EEA.  In each case, we ensure that our suppliers provide adequate protection for the rights of data individuals in connection the transfer of their personal data. Currently, we expect all suppliers to use the standard contractual clause approved by the European Union or be subject to Privacy Shield scheme in the United States.

To volunteer (pledge your support)

We ask for your contact details, postcode and information on the type of volunteer work you are interested in with your explicit consent. This information helps us identify suitable volunteer opportunities for you within the the campaign. Your details will be forwarded to the appropriate local organiser who can then contact you.

IP addresses and log file data

PeteforMayor site does not automatically capture or store personal information, other than logging the user’s IP Address or the location of your computer or network on the Internet, for systems administration and troubleshooting purposes. (If you are connected to the Internet you have an IP address, for example, an IP address might read “”). We also use IP addresses in the aggregate to track which pages people visit in order to improve the quality of the site.

Links to other sites

Our site contains links to other sites and servers. PeteforMayor is not responsible for the privacy practices or the content of such websites.

Data retention

PeteforMayor will only retain personal data for so long as it is required to meet the purposes set out in this privacy policy. Different purposes will have different retention periods, and we will (for example) retain data about whether you were on the electoral register, for purposes of checking the permissibility of donations, for longer than we would retain profiled information estimating your propensity to vote in elections.

Your information rights

You have a number of rights in relation to your personal information and the opportunity to choose how it is used. You can:

  • Obtain copies of the personal information PeteforMayor holds about you (known as a “subject access request”)
  • Request that PeteforMayor corrects or update personal information we hold about you
  • Ask that PeteforMayor erases or restrict the way in which we use your information. This includes asking that we do not process information relating to your political opinions.
  • Request that personal information you have given your consent for PeteforMayor to use is provided in an electronic format so it can be transferred to another data controller (also known as “data portability”)

We provide you with the opportunity to opt-out of receiving communications from us easily and promptly. Our unsubscribe requests are processed by Mailchimp (our email provider)

Contacting us and further information

If you have any questions about our privacy policy, our use of personal data or if you wish to exercise your rights in respect of your personal information, please contact us at or by writing to the address at the top of this page.


A cookie is a tiny text file that is stored on your computer. PeteforMayor may use cookie data, on page website behaviour, and click through data from digital media to personalise your website experience across different platforms. We may use cookies – including analytics cookies provided by companies such as Google – in order to tailor your experience on our site according to the preferences you have specified. However, we will only access the information that we stored in your cookie file. We will not access any information stored in a cookie placed by other websites. Our cookies do not contain personally identifiable information, other than your IP address, which itself is only very rarely enough to identify you as an individual. You can find out more in our Cookie Policy below.


On 25 May 2018, the General Data Protection Regulation (GDPR) will be implemented in the UK. The introduction of this new legislation will be the biggest change to data protection in the UK since the Data Protection Act came into force in 1998.

GDPR aims to produce a new legislative framework around Data Protection and Information Governance that better reflects the modern realities of data usage by all organisations. In addition, it establishes a number of new rights for individuals, allowing them to better understand and control how organisations use their data. You can read more information about GDPR on the ICO’s website.

The GDPR introduces a number of robust sanctions for data breaches and non-compliance, including the provision for fining organisations found to be in breach.

PeteforMayor takes its responsibilities around Data Protection seriously and has developed its Data Protection and Information Governance policies and practices to ensure organisational compliance with GDPR.

Under GDPR, PeteforMayor will continue to place the rights of data subjects and the principle ‘data protection by design’ at the centre of how we process data. If you would like to do one of the following:

  • Make a Subject Access Request
  • Rectify information held about you by PeteforMayor
  • Make a request for the deletion of data held by PeteforMayor
  • Request that PeteforMayor stops processing your data

then please email our campaign address at which will be forwarded to our Data Protection Officer. You will need to provide a copy of photographic ID and proof of address to establish your identity. PeteforMayor will comply with such requests within 30 days of receiving the request, unless in the case of Subject Access the request is deemed to be complex where the timescales may be extended.

Data Breaches

If you believe that there has been a Data breach of any kind, you should email the Data Protection Officer directly at the above address. You should try and give as much information as you can about the suspected breach, such as; the extent of the suspected breach, the type of data that may have been breached and any relevant information.

Get more information?

If you have any further queries as to how PeteforMayor handles personal information, please see our Privacy Policy.